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Social media use by businesses includes a range of applications. Although social media accessed via desktop computers offer a variety of opportunities for companies in a wide range of business sectors, mobile social media, which users can access when they are "on the go" via tablet computers or smartphones, benefit companies because of the location- and time-sensitive awareness of their users.
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X, commonly called under the former name Twitter, is an American microblogging and social networking service on which users post and interact with messages known as "tweets". Registered users can post, like and retweet tweets, and read those that are publicly available.
Small businesses also use social networking sites as a promotional technique. Businesses can follow individuals social networking site uses in the local area and advertise specials and deals. These can be exclusive and in the form of "get a free drink with a copy of this tweet".
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Research on using Twitter in education has been conducted by Dr. Reynol Junco and his colleagues. Using a controlled experimental design with random assignment, they found that classroom use of Twitter in specific ways such as continuing course discussions outside of class led to significant increases in student engagement and grades for all of their courses. [15]
Despite the modest sum, the $1 fee to access basic features marks a major change for the social media service, which has been free to use since its debut as Twitter in 2006.