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Social media use by businesses includes a range of applications. Although social media accessed via desktop computers offer a variety of opportunities for companies in a wide range of business sectors, mobile social media, which users can access when they are "on the go" via tablet computers or smartphones, benefit companies because of the location- and time-sensitive awareness of their users.
Research on using Twitter in education has been conducted by Dr. Reynol Junco and his colleagues. Using a controlled experimental design with random assignment, they found that classroom use of Twitter in specific ways such as continuing course discussions outside of class led to significant increases in student engagement and grades for all of their courses. [15]
Small businesses also use social networking sites as a promotional technique. Businesses can follow individuals social networking site uses in the local area and advertise specials and deals. These can be exclusive and in the form of "get a free drink with a copy of this tweet".
The partnership was intended to help businesses use Twitter data to understand their customers, businesses and other trends. [143] On February 11, 2015, Twitter announced that it had acquired Niche, an advertising network for social media stars, founded by Rob Fishman and Darren Lachtman. [144] The acquisition price was reportedly $50 million ...
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Twitter, officially known as X since 2023, is a social networking service.It is one of the world's largest social media platforms and one of the most-visited websites. [4] [5] Users can share short text messages, images, and videos in short posts commonly known as "tweets" (officially "posts") and like other users' content. [6]
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