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The first Marx Toys factory in Erie opened in 1927. The company bought the Girard Model Works, which had already been making toys for Marx, in 1935.
Rock'Em Sock'Em Robots even got movie cameos, as vintage toys in "The Santa Clause 2" and "Toy Story 2." And each Christmas, local toymakers became toy givers, courtesy of Marx Toys.
Marx was the largest toy manufacturer in the world by the 1950s. Fortune Magazine in January 1946 had declared him "Toy King" suggesting at least $20 million in sales for 1941, but again in 1955, a Time Magazine article also proclaimed Louis Marx "the Toy King," and that year, the company had about $50 million in sales. [4]
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The Girard Model Works operated from the early 1920s to 1934, making various metal toys, vehicles and trains. "Joy Line" was the name given to their 4-inch line of lithographed trains. [5] In 1928, Louis Marx, the founder of Louis Marx and Company, worked for the company and marketed their toys
In 1964, toy manufacturer, Louis Marx and Company, sought the means to compete against Hasbro's newly introduced G.I. Joe action figure line. Marx was able to employ their state-of-the-art plastic injection technology to produce a 12" articulated action figure.
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Louis Marx (August 11, 1896 – February 5, 1982) was an American toy maker and businessman whose company, Louis Marx and Company, was the largest toy company in the world in the 1950s. He was described by some as an experienced businessman with the mind of child.
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