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Roy Rogers Franchise Company, LLC is a chain of fast food restaurants primarily located in the Mid-Atlantic and Northeastern United States.The chain originated as the rebranding of the RoBee's House of Beef chain of Fort Wayne, Indiana, acquired by the Marriott Corporation in February 1968.
Roy Rogers, which has locations in Brick and Pine Beach, might add one at the site of a close PDQ in Cherry Hill.
JB's (Canada - Ontario, Alberta and Quebec, 1969–1979, founded by John Bitove Sr.) Bitove, a well-known Canadian businessman, was the franchisee for Canada generally, along with Roy Rogers Restaurants, both Marriott owned brands. JB's of Canada grew to 32 Big Boy restaurants before selling to Elias Brothers. [198]
The Briad Group was founded in October 1987 by Brad Honigfeld when he opened his first franchise of Steve's Ice Cream/Carnegie Deli in Princeton, New Jersey.The company opened a Roy Rogers restaurant in North Brunswick Township, New Jersey in 1988 and continued to grow its restaurant business.
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At the suggestion of the new Marriott board member Bob Wian, cowboy actor Roy Rogers was contacted to lend his name to the roast beef sandwich venture, and the Roy Rogers Family Restaurants was formed a few months later by converting RoBee's and a few Hot Shoppe locations. [12] [13] Over the years, Marriott's company interests expanded.
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For almost eight years, Roy’s Grille has carved out a savory niche at 711 West Main St. in Lexington, serving barbecue, burgers, breakfast and more from a small diner attached to an Exxon gas ...