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A euphemism (/ ˈ juː f ə m ɪ z əm / YOO-fə-miz-əm) is an innocuous word or expression used in place of one that is deemed offensive or suggests something unpleasant. [1] Some euphemisms are intended to amuse, while others use bland, inoffensive terms for concepts that the user wishes to downplay.
Euphuism is an elegant literary style that was briefly in fashion during the Elizabethan era. The euphuism style employed the frequent use of alliteration, antithesis, balance, and simile, with references to nature and mythological tales.
A euphemism is a mild, indirect, or vague term substituting for a harsher, blunter, or more offensive term.. It may also substitute a description of something or someone to avoid revealing secret, holy, or sacred names to the uninitiated, or to obscure the identity of the subject of a conversation from potential eavesdroppers.
An example of this is the United States Department of Defense, which won the award three times, in 1991, 1993, and 2001. For the 1991 award, the United States Department of Defense "swept the first six places in the Doublespeak top ten" [26] for using euphemisms like "servicing the target" (bombing) and "force packages" (warplanes). Among the ...
Henry Peacham, for example, in his The Garden of Eloquence (1577), enumerated 184 different figures of speech. Professor Robert DiYanni, in his book Literature: Reading Fiction, Poetry, Drama and the Essay [8] wrote: "Rhetoricians have catalogued more than 250 different figures of speech, expressions or ways of using words in a nonliteral sense."
Circumlocution is often used by people with aphasia and people learning a new language, where simple terms can be paraphrased to aid learning or communication (for example, paraphrasing the word "grandfather" as "the father of one's father"). Among other usages, circumlocution can be used to construct euphemisms, innuendos, and equivocations.
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Polite fictions are closely related to euphemism, in which a word or phrase that might be impolite, disagreeable, or offensive is replaced by another word or phrase that both speaker and listener understand to have the same meaning. In scholarly usage, "polite fiction" can be traced to at least 1953.