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(August 2023) YouTube's monetization system (logo pictured) is one of the most prominent sources of advertising revenue online. Advertising revenue is the monetary income that individuals and businesses earn from displaying paid advertisements on their websites, social media channels, or other platforms surrounding their internet-based content.
YouTube Studio offers features for creators to manage their own channels, including a dashboard for news and personal notifications, [7] [8] general management of one's own videos on the platform, [9] channel analytics, [10] monetization and copyright management, [11] [12] and other resources and tools for channel customization. [13] [14] [15] [16]
The creator economy or also known as creator marketing and influencer economy, is a software-driven economy that is built around creators who produce and distribute content, products, or services directly to their audience, leveraging social media platforms and AI tools. [1]
[53] [54] YouTube developed its own chip, called "Argos", to help with encoding higher resolution videos in 2021. [55] In April 2023, YouTube began offering some videos in an enhanced bitrate "1080p Premium" option for YouTube Premium subscribers on iOS. [56] In August 2023, the feature became available to subscribers on desktop platforms. [57]
YouTube Shorts is the short-form section of the American online video-sharing platform YouTube.Shorts focuses on vertical videos that are less than 180 seconds of duration and various features for user interaction.
YouTube has faced numerous challenges and criticisms in its attempts to deal with copyright, including the site's first viral video, Lazy Sunday, which had to be taken due to copyright concerns. [4] At the time of uploading a video, YouTube users are shown a message asking them not to violate copyright laws. [5]
In September 2023, YouTube announced an in-app gaming platform called Playables. It was made accessible to all users in May 2024, expanding from an initial offering limited to premium subscribers. In December 2024, YouTube began testing a new multiplayer feature for that service, supporting multiplayer functionality across desktop and mobile ...
In January 2014, YouTube Nation was launched on its channel, as a collaborative project between YouTube and DreamWorks Animation. [6] DWA oversaw the production while YouTube managed the sales and marketing of the series. [7] The series is a news series that rounds up information from the Spotlight channel. [8]