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2. Fenty X Puma - Wikipedia

   en.wikipedia.org/wiki/Fenty_x_Puma

   Rihanna at Fenty x Puma fashion show in 2016. Fenty X Puma (stylized FEИTY x PUMA; aka Fenty Puma Creeper or simply Fenty Creeper), [1] is a fashion collaboration between Barbadian singer-songwriter and businesswoman Rihanna and German clothing manufacturer Puma. [2] Rihanna first partnered with Puma in 2014 as the creative director and brand ...

3. Fenty x Puma Is Back with a Must-Have Sneaker - AOL

   www.aol.com/lifestyle/fenty-x-puma-back-must...

   Shop the new Avanti sneakers from Rihanna’s Fenty x Puma line. There‘s no doubt these will sell out—and fast so grab them while you can. Fenty x Puma Is Back with a Must-Have Sneaker

4. Get this pair of Fenty Puma Creeper sneakers for 50 ... - AOL

   www.aol.com/article/lifestyle/2020/02/20/get...

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5. Rihanna Transforms Into a Tree in Over-the-Top Fenty x Puma ...

   www.aol.com/entertainment/rihanna-transforms...

   The 36-year-old singer posed in a full-body tree costume, complete with moss, twigs and leaves, to promote the new Fenty x Puma Creeper Phatty Earth Tone shoes that she launched with the brand on ...

6. Fenty (fashion house) - Wikipedia

   en.wikipedia.org/wiki/Fenty_(fashion_house)

   Fenty (stylised as FEИTY) was a fashion brand of ready-to-wear founded by Rihanna under the luxury fashion group LVMH (Moët Hennessy Louis Vuitton). Fenty was launched in May 2019. [ 1 ] The fashion label made Rihanna the first woman and also the first person of colour to head a luxury brand for the LVMH group. [ 2 ]

7. Celebrity branding - Wikipedia

   en.wikipedia.org/wiki/Celebrity_branding

   In 2015, Rihanna released her first footwear collaboration with PUMA, the Creeper, which sold out within three hours of its pre-sale launch. [77] Following the success, Rihanna and PUMA teamed up to create her very first fashion line named after her last name: FENTY PUMA by Rihanna.