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According to Ernest Analytics, Shein became the largest fast fashion retailer in the United States in 2021, and had also launched online in Mexico. [15] According to an investigation by Rest of World, Shein added anywhere between 2,000 and 10,000 individual styles to its app each day between July and December 2021. [16]
Founded in Nanjing, China, in October 2008 as ZZKKO by entrepreneur Chris Xu, Shein grew to become the world's largest fashion retailer as of 2022. The company is currently headquartered in Singapore. Known for selling relatively inexpensive apparel, Shein's success has been credited to its popularity among Generation Z consumers. [11]
Founded by Chinese billion Sky Xu in 2008, Shein became a go-to destination for online shopping during the pandemic after listing nearly 600,000 items on its marketplace.
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Shein quickly took center stage across numerous social media platforms. Social media users, specifically young women, could not go online without seeing something from this fast fashion website, and "Shein hauls" became one of the most popular trends on TikTok, with 4.7 billion views as of March 2022.
Shein's rapid global expansion since the COVID-19 pandemic has upended the fashion industry. (Per-Anders Pettersson - Getty Images) They don’t make things like they used to.
Shein, which adds 3,000 styles a week, is US teens' second favorite online store after Amazon, according to Piper Sandler's latest survey.
Ali Mohamed Shein (born 1948), Tanzanian politician; Arn Shein (1928–2007), American sports writer; Kyaw Shein (born 1938), Burmese sports shooter at the 1964 Olympics; Mikhail Shein (died 1634), Russian general; Oleg Shein (born 1972), Russian politician, member of the State Duma; Valery Shein (born 1945), Soviet alpine skier at the 1964 ...