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Tetley was the first company to sell tea in tea-bags in the United Kingdom in 1953. [6] In 1989, following extensive consumer tests establishing Britons' preferences, Tetley launched the round tea bag. [7] In 1973 the Tetley company was acquired by J. Lyons and Co. to form Lyons-Tetley. [8]
The UK market is dominated by five brands - PG Tips (owned by Lipton Teas and Infusions), Tetley (owned by Tata Tea Limited), Typhoo (owned by the Indian conglomerate Apeejay Surrendra Group), Twinings (owned by Associated British Foods) and Yorkshire Tea (owned by Bettys and Taylors of Harrogate). Tetley leads the market with 27% share ...
Typhoo (sometimes stylized as Ty•Phoo) is a brand of tea in the United Kingdom.It was launched in 1903 by John Sumner Jr. of Birmingham, England.In 2022, the Typhoo brand was ranked 5 in sales volume in the UK in spite of being deemed to have the largest production output; this mismatch is due to major supermarkets' own-labelled tea brands being largely supplied by Typhoo.
Established in 1837, Tetley was the first British tea company to introduce the tea bag to the UK in 1953. The tea bag was followed by the first round tea bag in 1989 and the 'no drip, no mess' drawstring bag in 1997. Tetley now contributes around two-thirds of the total turnover of Tata Tea. [citation needed]
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Over thirty million Tea Folk items have been sold, and items from the Tetley Tea Folk can now be found in over five million homes in the United Kingdom. [2] The Tea Folk has provided memorable advertising on Britain's television screens. Some well-known lines include: Tetley make tea bags make tea. That's Better. That's Tetley. Only Tetley will do.
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