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Kelly Gale models lingerie while wearing traditional-styled Indian clothing at Victoria's Secret Fashion Show in London, 2014. By the first decade of the 21st century, Western styles were well established as part of Indian fashion, with some professional Indian women favoring Western-style dresses over saris for office wear. [17]
In 1982, Meena Bindra started a small-time clothes designing business from her home with a loan of ₹ 8000. [5] The brand Biba was established in 1988 and initially operated as a wholesaler of Biba brand clothes to retail companies. [6] Biba opened its first standalone store in 2004, at Inorbit in Mumbai. [7]
Traditional Indian clothing such as the kurti have been combined with jeans to form part of casual attire. [70] Fashion designers in India have blended several elements of Indian traditional designs into conventional western wear to create a unique style of contemporary Indian fashion. [69] [70]
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Post-independence focus on revival of traditional textile and design led to the rise of "ethnic chic". The history of clothing in India dates back to ancient times, yet fashion is a new industry, as it was the traditional Indian clothing with regional variations, be it the sari, ghagra choli or dhoti, that remained popular until the early decades of post-independence India. [1]
A Raymonds Store in Esplanade, Kolkata.. Raymond Group is an Indian branded fabric and fashion retailer, [2] incorporated in 1925. It produces suiting fabric, with a capacity of producing 31 million meters of wool and wool-blended fabrics.
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