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The mass-market paperback is a small, usually non-illustrated, inexpensive bookbinding format. This includes the A-format books of 110 mm × 178 mm (4 + 3 ⁄ 8 in × 7 in), [2] in the United Kingdom, and the "pocketbook" format books of a similar size, in the United States. Mass-market paperbacks usually are printed on cheap paper. [30]
For example, a typical octavo printed in Italy or France in the 16th century is roughly the size of a modern mass market paperback book, but an English 18th-century octavo is noticeably larger, more like a modern trade paperback or hardcover novel [citation needed].
A mass market, also known as undifferentiated market, is a large group of current and/or prospective customers, where individual members share similar needs. The size of a mass market depends on the product category. Mass marketers typically aim at between 50 and 100 percent of the total market potential. [7]
A trade paperback differs from a graphic novel in that a graphic novel is usually original material. [1] [2] It is also different from the publishing term trade paperback, which is a book with a flexible cardstock cover that is larger than the standard mass market paperback format.
Mass market paperbacks ("pocket" paperback books sold through a third-party distributor) usually become stripped books rather than remaindered books. A typical remaindered book will be purchased far below the retail price by a specialist in remainders and resold for a fraction of the retail price.
This is an accepted version of this page This is the latest accepted revision, reviewed on 4 January 2025. List of best-selling books in the United States The New York Times Best Seller list is widely considered the preeminent list of best-selling books in the United States. The New York Times Book Review has published the list weekly since October 12, 1931. In the 21st century, it has evolved ...
“If they do implement a 25% tax on unrealized gains, that would cause mass selling of almost everything, stocks, bonds, homes, art. I think it would result in a crash in the markets and an ...
Pocket Books produced the first mass-market, pocket-sized paperback books in the United States in early 1939 and revolutionized the publishing industry. The German Albatross Books had pioneered the idea of a line of color-coded paperback editions in 1931 under Kurt Enoch , and Penguin Books in Britain had refined the idea in 1935 and had one ...
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