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Ben's Original, formerly called Uncle Ben's, is an American brand of parboiled rice and other related food products that were introduced by Converted Rice Inc., which is now owned by Mars, Inc. Uncle Ben's rice was first marketed in 1943 and was the top-selling rice in the United States until the 1990s. [1]
Rice, brown, parboiled, dry, UNCLE BEN'S (#20042) Nutritional value per 100 g (3.5 oz) ... Ben's Original (formerly known as Uncle Ben's) Converted Rice; References
Huzenlaub visited a number of rice millers in Louisiana, Arkansas, and Mississippi in the early to mid-1940s. They financed and built up a plant for parboiled rice in Houston, Texas. Rice Converted, Inc's sole client was the US military which needed Converted Rice, Inc's rice to airdrop to troops throughout World War II as it was resistant to ...
The parboiled rice product has been around for more than 70 years, and the brand name Uncle Ben's has been used since 1946. According to Uncle Ben's website, the character of Uncle Ben was ...
The popular rice brand has a new name and new packaging. Skip to main content. 24/7 Help. For premium support please call: 800-290-4726 more ways to reach us. Sign in. Mail. 24/7 ...
Uncle Ben’s rice is consciously uncoupling from its racist imagery. Parent company Mars Inc. announced Wednesday that it would “evolve” the brand away from the iconic photo of an African ...
The decision whether to use any of the numerous brands of conventional long-grain parboiled/easy-cook rice (e.g., Tolly Boy, Mama Gold, Dangote Rice, Veetee, Village Pride, Tropical Sun, Mama Pride, Mama Africa, Cap Rice, Uncle Ben’s, Royal Stallion, Carolina Gold) or Golden Sella basmati-parboiled rice (further sub-branded, e.g., Asli, Tilda ...
COOK chops in nonstick skillet until browned. Remove chops. ADD broth, preserves and mustard. Heat to a boil. STIR in rice. Top with chops. Cover and cook over low heat 10 min. or until done.