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Organizational storytelling (also known as business storytelling) is a concept in management and organization studies. It recognises the special place of narration in human communication, making narration "the foundation of discursive thought and the possibility of acting in common. [ 1 ] "
Storytelling plays an important role in reasoning processes and in convincing others. In business meetings, managers and business officials preferred stories to abstract arguments or statistical measures. When situations are complex or dense, narrative discourse helps to resolve conflicts, influences corporate decisions and stabilizes the group ...
Mimi frequently hosts workshops for leaders on Storytelling and Communications. Through her company, Storytelling and Leadership, Kalinda has led workshops on Storytelling and Narrative Leadership for the Obama Foundation Leaders: Africa program, as well as for the University of Cape Town Graduate School of Business: Women in Business Conference, the Africa Trade and Investment Global Summit ...
Roland Sullivan (2005) defined Organization Development with participants at the 1st Organization Development Conference for Asia in Dubai-2005 as "Organization Development is a transformative leap to a desired vision where strategies and systems align, in the light of local culture with an innovative and authentic leadership style using the ...
An important consideration today while deciding on a strategy is that the digital tools have democratized the promotional landscape. Remarketing: Remarketing plays a major role in digital marketing. This tactic allows marketers to publish targeted ads in front of an interest category or a defined audience, generally called searchers in web ...
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
Combining all these elements, we are hyper-focused on building off our lessons last year, and you should see us better align our storytelling, our product innovation, and the timing of our ...
Digital storytelling is a short form of digital media production that allows everyday people to create and share their stories online. The method is frequently used in schools, [1] [2] [3] museums, [4] libraries, [5] social work and health settings, [6] [7] and communities. [8]