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Today, Lego is a profitable [1] brand offering construction kits and related products and services, including Lego board games, retail stores, video games, films, theme parks, and consultation services. Despite its expansion, the company remains privately held. [2] Lego has had a significant impact on various areas of popular culture.
Lego Games launched in 2009, was a series of Lego-themed board games designed by Cephas Howard and Reiner Knizia [117] [118] in which the players usually build the playing board out of Lego bricks and then play with Lego-style players. Examples of the games include "Minotaurus", in which players roll dice to move characters within a brick-build ...
Jorgen Vig Knudstorp is appointed CEO of The Lego Group (The first non-family CEO in Lego history). The second full-length CGI Lego movie, Bionicle 2: Legends of Metru Nui is released. 2005 Lego System celebrates its 50th anniversary. Lego Group sells Legoland parks to Merlin Entertainments Group. Lego Alpha Team is discontinued. Lego City is ...
Or that even more recently, Lego Group, a Danish company founded in 1932, appeared in jeopardy.. According to David C. Robertson, author of the Lego history "Brick by Brick," the company foundered ...
The Lego Group has also built several amusement parks around the world, each known as Legoland, and operates numerous retail stores. The company was founded in 1932, by Ole Kirk Christiansen. [7] The name Lego is derived from the Danish phrase leg godt, meaning "play well".
He consequently decided to focus his products on the development of children. With this decision, Christiansen defined the core philosophy of the company, which was expressed in its name in 1934. Lego is a shortened form of the Danish word Leg godt, meaning "play well". [12] The company eventually became known as The Lego Group.
Toy companies including Mattel, the Lego Group, Hasbro and MGA Entertainment have taken note of the rise of these customers known in the industry as "kidults" and increasingly are making toys with ...
The English company Best-Lock Construction Toys sued Lego in German courts in 2004 and 2009. [34] In the latter case, the German Federal Supreme Court rejected Lego trademark protection for the shape of its bricks. [35] In 2002, Lego's Swiss subsidiary Interlego AG successfully sued the company Tianjin CoCo Toy Co. Ltd. for copyright ...
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