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2. Advertising adstock - Wikipedia

   en.wikipedia.org/wiki/Advertising_Adstock

   Advertising adstock or advertising carry-over is the prolonged or lagged effect of advertising on consumer purchase behavior. Adstock is an important component of marketing-mix models. The term "adstock" was coined by Simon Broadbent. [1] Adstock is a model of how the response to advertising builds and decays in consumer markets.

3. Marketing mix modeling - Wikipedia

   en.wikipedia.org/wiki/Marketing_mix_modeling

   Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.

4. DAGMAR marketing - Wikipedia

   en.wikipedia.org/wiki/DAGMAR_marketing

   These steps are also known as ACCA advertising formula. ACCA/DAGMAR is a descendant of AIDA advertising formula and considered to be more comprehensive than AIDA. [citation needed] Developed for the measurement of advertising effectiveness, it maps the states of mind that a consumer passes through. Carol Kopp from Investopedia.com, describes ...

5. Cost per action - Wikipedia

   en.wikipedia.org/wiki/Cost_per_action

   Pay per lead (PPL) is a form of cost per acquisition, with the "acquisition" in this case being the delivery of a lead. Online and Offline advertising payment model in which fees are charged based solely on the delivery of leads. In a pay per lead agreement, the advertiser only pays for leads delivered under the terms of the agreement.

6. Advertising - AOL Help

   help.aol.com/products/advertising

   AOL Advertising provides advertisers, agencies and publishers with the most powerful, comprehensive and efficient online advertising tools available anywhere.

7. 76ers All-Star Tyrese Maxey reportedly out 'couple of weeks ...

   www.aol.com/sports/76ers-star-tyrese-maxey...

   The Philadelphia 76ers' season might be cursed. Shams Charania of ESPN reported Thursday that Tyrese Maxey, one of the Sixers' stars, is expected to miss a "couple of weeks" with a right hamstring ...

8. These Homeowners Didn't Know They Had an Ant Problem ... - AOL

   www.aol.com/lifestyle/homeowners-didnt-know-had...

   A weekend getaway became a nightmare for one couple when biting ants fell from the ceiling onto them as they slept. Here's how to keep it from happening to you.

9. Advertising elasticity of demand - Wikipedia

   en.wikipedia.org/wiki/Advertising_elasticity_of...

   Advertising elasticity of demand (or simply advertising elasticity, often shortened to AED) is an elasticity measuring the effect of an increase or decrease in advertising on a market. [ 1 ] [ 2 ] Traditionally, it is considered as being positively related, demand for the good that is subject of the advertising campaign can be inversely related ...