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2. Link building - Wikipedia

   en.wikipedia.org/wiki/Link_building

   Briefly, link building is the process of establishing relevant hyperlinks (usually called links) to a website from external sites. Link building can increase the number of high-quality links pointing to a website, in turn increasing the likelihood of the website ranking highly in search engine results.

3. Internal and external links - Wikipedia

   en.wikipedia.org/wiki/Internal_and_external_links

   An internal link is a type of hyperlink on a web page to another page or resource, such as an image or document, on the same website or domain. [1] [2] It is the opposite of an external link, a link that directs a user to content that is outside its domain. Hyperlinks are considered either "external" or "internal" depending on their target or ...

4. Wikipedia:External links - Wikipedia

   en.wikipedia.org/wiki/Wikipedia:External_links

   The ==External links== section is one of the optional standard appendices and footers, which appear in a defined order at the bottom of the article. The heading should be "External links" (plural) even when only a single link is listed. The standard format is to place the links in a bulleted list under the heading.

5. Backlink - Wikipedia

   en.wikipedia.org/wiki/Backlink

   Google's description of its PageRank system (January 1998), for instance, noted that "Google interprets a link from page A to page B as a vote, by page A, for page B." [10] Knowledge of this form of search engine rankings has fueled a portion of the search engine optimization (SEO) industry commonly termed linkspam, where a company attempts to ...

6. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

7. Help:External links and references - Wikipedia

   en.wikipedia.org/wiki/Help:External_links_and...

   External links and references are two important elements of Wikipedia that newcomers sometimes find trouble with. This page is designed to cover only the technical aspects of linking and referencing; it is essential that editors also familiarize themselves with Wikipedia:External links, Wikipedia:Reliable sources and Wikipedia:Citing sources, as well as Wikipedia's various other policies ...