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The crunch or curl-up is an abdominal exercise that works the rectus abdominis muscle. [1] It enables both building and defining "six-pack" abs and tightening the belly. Crunches use the exerciser's own body weight to tone muscle and are recommended by some experts [ like whom? ] , despite negative research results [ citation needed ] , as a ...
In 2004, King teamed up with Nike to create the Nike Rockstar Workout for use in Crunch Fitness gyms across the United States. [5] In 2007, he released his Rock Your Body fitness DVD which sold 100,000 copies.
Lionsgate acquired the Thomas DVD titles after HIT Entertainment bought out the rights to Thomas. Rights to the Thomas DVDs now belong to Universal (through their deal with Mattel, HIT's current parent company). The company also has a top market share for fitness videos such as the Crunch and For Dummies series.
Ngo Okafor, a celebrity trainer and founder of Iconoclast Fitness, a private training gym in New York City, has designed a well-rounded fitness plan that will sculpt lean muscle, improve your ...
Jim Rowley knows uphill climbs—and which battles are worth fighting. He’s been in the fitness industry for over 30 years, and has spent over a decade at the helm of gym chain Crunch Fitness ...
Bally Total Fitness acquired Crunch in 2001 for $90 million in cash and stock, [14] holding the brand for four years. In 2005 Angelo, Gordon & Co., a private equity firm, purchased Crunch from Ballys for $45 million, and in 2009 added New Evolution Fitness Company ("NEFC"/New Evolution Ventures), a company founded by Mark Mastrov (founder of 24 hour fitness) and fitness Veteran Jim Rowley, as ...
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