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The term hype culture refers to a cultural trend within contemporary consumer culture, that corresponds to the constant search of the last "big thing". [1] This phenomenon circulates around the concept of expectation, [2] more precisely it is characterized by an attitude of excessive and positive expectations that consumers attach to products, services or technological advancements which have ...
Hype allows brands to promote their image above the actual quality of the product. Streetwear brands have collaborated with luxury fashion to justify charging premium prices for their goods. [ 2 ] As an example, fashion label Vetements used social media channels to promote a limited-edition hoodie which sold 500 units in hours, recording sales ...
Hypebeast culture, a contemporary youth culture focused on clothing styles Hypebeast (company) , catering to hypebeast culture Topics referred to by the same term
Streetwear is a style of casual clothing which became global in the 1990s. [1] It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk, skateboarding, 1980s nostalgia, and Japanese street fashion.
The site quickly became popular among street culture enthusiasts. [15] As Hypebeast grew, Ma moved to Hong Kong and expanded it to include different aspects of street and contemporary culture, including fashion, art, music, design, and culture. [16] [17] [18] Ma published the first issue of Hypebeast Magazine in June 2012. [6]
The hyphy culture emerged in the late 1990s in Oakland before rising to prominence throughout the wider Bay Area in the early 2000s. It is distinguished by gritty, pounding rhythms, and has been compared to crunk music.
Popular culture, or pop culture is the vernacular (people's) culture that prevails in a modern society. The content of popular culture is determined in large part by industries that disseminate cultural material, for example the film, television, and publishing industries, as well as the news media popular culture cannot be described as just the aggregate product of those industries; instead ...
The Hype (band), fronted by David Bowie "The Hype", an early name of the Irish rock band U2; DJ Hype, British drum and bass DJ; Hype Williams (born 1970), music video director; Hype, 1981 album by Robert Calvert; Hype!, a 1996 soundtrack to the Hype! documentary "Hype" (song), a 2016 single by Dizzee Rascal and Calvin Harris