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While some brands, like Nabisco, obviously got their names based on a brainstorm session (National Biscuit Company was probably pretty easy to think of, and to shorten), others, like Hormel and ...
This article is a list of notable brand name food products that are presently produced as well as discontinued or defunct, organized by the type of product. This list ...
Unlike the names in the list above, these names are still widely known by the public as brand names, and are not used by competitors. Scholars disagree as to whether the use of a recognized trademark name for similar products can truly be called "generic", or if it is instead a form of synecdoche .
The process involved in product naming can take months or years to complete. Some key steps include specifying the objectives of the branding, developing the product name itself, evaluating names through target market testing and focus groups, choosing a final product name, and finally identifying it as a trademark for protection. [1]
Some of the most popular brands we use today have founders behind them who not only gave their blood, sweat, and tears, but also their names. For instance, Johnnie Walker was a real person. He ...
4. Oreos. The off-brand Oreos don't seem to know what they're aiming for. Still, they try. And in these increasingly expensive times, some of them are the only way to attempt to satisfy an Oreo ...
A brand name may include words, phrases, signs, symbols, designs, or any combination of these elements. For consumers, a brand name is a "memory heuristic": a convenient way to remember preferred product choices. A brand name is not to be confused with a trademark which refers to the brand name or part of a brand that is legally protected. [68]
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