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Diamond Comic Distributors, Inc. (often called Diamond Comics, DCD, or casually Diamond), is an American comic book distributor serving retailers in North America and worldwide. It transports comic books and graphic novels, as well as other popular culture products such as toys, games, and apparel, from comic book publishers or suppliers to ...
The direct market is the dominant distribution and retail network for American comic books. [1] The concept of the direct market was created in the 1970s by Phil Seuling. The network currently consists of: three major comic distributors: Lunar Distribution (which distributes DC Comics since 2020 and Image Comics since 2023 [2]);
After making $19 million in sales in 1987, Geppi's Diamond bought West Coast distributor Plant's business [11] in 1988 "and went national" [6] thereby assuming control of "40 percent of the direct-sales market." [10] (Diamond and Capital City had control of at least 70% between them.) By 1994, Diamond had "27 warehouses in the U.S., Canada, and ...
By late 1994, Heroes World was North America's third largest comics distributor [2] (behind Diamond Comics Distributors and Capital City Distribution). On December 28, 1994, [3] Heroes World was bought by Marvel Comics [4] to act as the company's exclusive distributor, [2] [5] thus reducing other distributors' market share by more than a third. [6]
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In 1987, Puma Blues publisher Dave Sim fell into dispute with Diamond over Sim's decision not to use Diamond to distribute the Cerebus graphic novel High Society.As a result, Schanes, in his role as National Account Representative, informed Sim: "If it is your intention to pick and choose which products you want distributors to carry, it should be our privilege to choose what we wish to ...
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