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Ben's Original, formerly called Uncle Ben's, is an American brand of parboiled rice and other related food products that were introduced by Converted Rice Inc., which is now owned by Mars, Inc. Uncle Ben's rice was first marketed in 1943 and was the top-selling rice in the United States until the 1990s. [1]
The parboiled rice product has been around for more than 70 years, and the brand name Uncle Ben's has been used since 1946. According to Uncle Ben's website, the character of Uncle Ben was ...
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Ben's Original (formerly known as Uncle Ben's) Converted Rice; References This page was last edited on 20 August 2024, at 12:04 (UTC). Text is ...
NEW YORK (AP) — The Uncle Ben's rice brand is getting a new name: Ben's Original. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo ...
Rice Converted, Inc's sole client was the US military which needed Converted Rice, Inc's rice to airdrop to troops throughout World War II as it was resistant to infestation. Once the war ended, Rice Converted, Inc. rebranded as "Uncle Ben's Converted Rice," the first branded rice of its time.
Uncle Ben’s rice is consciously uncoupling from its racist imagery. Parent company Mars Inc. announced Wednesday that it would “evolve” the brand away from the iconic photo of an African ...
The rice-based Cream of Rice also forms part of the product line, and is often a recommended early food for infants and toddlers and for people who cannot tolerate wheat or gluten. [ 1 ] Cream of Wheat was owned by Nabisco from 1961 to 2000 when Nabisco was bought by Kraft Foods Inc. B&G Foods acquired the Cream of Wheat and Cream of Rice ...
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