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Ben's Original, formerly called Uncle Ben's, is an American brand of parboiled rice and other related food products that were introduced by Converted Rice Inc., which is now owned by Mars, Inc. Uncle Ben's rice was first marketed in 1943 and was the top-selling rice in the United States until the 1990s. [1]
Rice, brown, parboiled, dry, UNCLE BEN'S (#20042) Nutritional value per 100 g (3.5 oz) ... Ben's Original (formerly known as Uncle Ben's) Converted Rice; References
Within one day of the June 2020 announcement, other similarly motivated rebrandings and reviews of brand marketing were also announced, including for Uncle Ben's rice (which was renamed Ben's Original), the Mrs. Butterworth's pancake syrup brand and bottle shape, and the "Rastus" Black chef logo used by Cream of Wheat. [7]
The parboiled rice product has been around for more than 70 years, and the brand name Uncle Ben's has been used since 1946. According to Uncle Ben's website, the character of Uncle Ben was ...
The Uncle Ben's rice brand is getting a new name: Ben's Original. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticized as a ...
The popular rice brand has a new name and new packaging. Skip to main content. 24/7 Help. For premium support please call: 800-290-4726 more ways to reach us. Sign in. Mail. 24/7 ...
Uncle Ben: Uncle Ben's rice: 1946–2020: purportedly named after a Texas rice grower Smokey Bear: United States Forest Service: 1944–present: the original was found clinging to a charred tree limb as a cub following a forest fire; voiced by Sam Elliot and Tex Brashear: Woodsy Owl: 1970–present: voiced by Frank Welker: Mr. ZIP
Rice Converted, Inc's sole client was the US military which needed Converted Rice, Inc's rice to airdrop to troops throughout World War II as it was resistant to infestation. Once the war ended, Rice Converted, Inc. rebranded as "Uncle Ben's Converted Rice," the first branded rice of its time.
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related to: uncle ben's rice original recipewalmart.com has been visited by 1M+ users in the past month