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The Coca-Cola Company's formula for Coca-Cola syrup, which bottlers combine with carbonated water to create the company's flagship cola soft drink, is a closely guarded trade secret. Company founder Asa Candler initiated the veil of secrecy that surrounds the formula in 1891 as a publicity , marketing , and intellectual property protection ...
Based on Interbrand's "best global brand" study of 2023, Coca-Cola was the world's sixth most valuable brand. [3] Originally marketed as a temperance drink and intended as a patent medicine, Coca-Cola was invented in the late 19th century by John Stith Pemberton in Atlanta, Georgia.
2000 – Coca-Cola: co za radość ('Coca-Cola: such a joy') — part of international "Enjoy!" branding; created by professor Jerzy Bralczyk, authority in linguistics. branding; created by professor Jerzy Bralczyk, authority in linguistics.
The secret recipe is part of Coke's cachet and -- much like Colonel Sanders' blend of 11 herbs and spices -- the security precautions surrounding it are widely advertised.
Products: Coca-Cola, Diet Coke, Coke Zero, Flavored Coca-Cola/Diet Coke, Coca-Cola EnergySee: The Classic Brands You Love Are In Trouble sshepard / Getty Images Sprite
Coca-Cola is also far from the only brand to use generative AI in its advertising. In June, Toys “R” Us drew online backlash for an AI commercial created using OpenAI’s text-to-video tool Sora.
Merchandise 7X, the "secret ingredient" or "secret formula" in Coca-Cola. The ingredient has remained a secret since its invention in 1886 by John Pemberton. The description of the ingredient is kept in a vault at the World of Coca-Cola in Atlanta. [1] KFC's "Colonel's secret recipe", created by Colonel Sanders in the 1930s.
American businessman Asa Griggs Candler purchased the Coca-Cola formula and brand, forming the Coca-Cola Company in Atlanta in 1892. By 1895, Coca-Cola was being sold nationwide. [ 9 ] In 1919, the company was sold to Ernest Woodruff 's Trust Company of Georgia, [ 10 ] after which it was soon reincorporated under the Delaware General ...