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In 1993, New Era was granted the first exclusive license with the MLB to produce the on-field baseball caps for all of its (then 28, now 30) teams. In 2001, Chris Koch was named CEO. In the 2010s, while New Era had long been associated with baseball, the company focused on delving into football and other sports leagues.
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A New York Yankees baseball cap. A baseball cap is a type of soft hat with a rounded crown and a stiff bill [1] projecting in front. [2]The front of the hat typically displays a design or a logo (historically, usually only a sports team, namely a baseball team, or names of relevant companies, when used as a commercial marketing technique).
Baseball caps, fitted caps, snapback caps and truckers hats would then be seen in music videos, films, runways and even on Princess Diana's head, which helped nurture her appearance as the "people's princess." Along with hats, sports jerseys also became available in the 1980s as well, and now licensed apparel is a multi-billion dollar industry.
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related to: blank baseball caps for salefaire.com has been visited by 100K+ users in the past month