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  2. Blitz campaign - Wikipedia

    en.wikipedia.org/wiki/Blitz_campaign

    In the world of marketing, a blitz campaign is a very short, intensive, and focused marketing campaign for a product or business. A blitz campaign is a marketing strategy designed to promote a product or a business quickly through the use of mass media; it is also called a "marketing blitz," a " time-based marketing campaign," and "intensive marketing."

  3. Frequency (marketing) - Wikipedia

    en.wikipedia.org/wiki/Frequency_(marketing)

    In marketing and advertising, frequency refers to the number of times a target audience is exposed to a particular message or advertisement within a given time frame. [1] This concept is a fundamental element of marketing communication strategies, aiming to enhance brand recall, create awareness, and influence consumer behavior through repeated ...

  4. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.

  5. Social video marketing - Wikipedia

    en.wikipedia.org/wiki/Social_video_marketing

    Social video marketing is a component of an integrated marketing communications plan designed to increase audience engagement through social activity around a given video. . In a successful social video marketing campaign, the content, distribution strategy and consumer self-expression tools combine to allow an individual to “add their voice” or co-create value to a piece of content - then ...

  6. Advertising campaign - Wikipedia

    en.wikipedia.org/wiki/Advertising_campaign

    An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.

  7. Content marketing - Wikipedia

    en.wikipedia.org/wiki/Content_marketing

    Content marketing attracts new customers by creating and sharing valuable free content as well as by helping companies create sustainable brand loyalty, providing valuable information to consumers, and creating a willingness to purchase products from the company in the future. [2] Content marketing starts with identifying the customer's needs.

  8. Advertising - AOL Help

    help.aol.com/products/advertising

    AOL Advertising provides advertisers, agencies and publishers with the most powerful, comprehensive and efficient online advertising tools available anywhere. AOL APP News / Email / Weather / Video

  9. Advertising management - Wikipedia

    en.wikipedia.org/wiki/Advertising_management

    Advertising management is a career path in the advertising or marketing industries. Advertising and promotions managers may work for an agency, a public relations firm, a media outlet, or may be hired directly by a company to work in their in-house agency where they would take responsibility for communications designed to develop the company's ...

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