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Prior to working with the McKenna Group, Moore was a sales and marketing executive at Rand Information Systems, Enhansys, and Mitem. [4] He heads his own consulting firm, Geoffrey Moore Consulting, [6] and is a venture partner with Mohr Davidow Ventures and Wildcat Venture Partners as well as managing director at Geoffrey Moore Consulting. [6]
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that examines the market dynamics faced by innovative new products, with a particular focus on the "chasm" or adoption gap that lies between early and mainstream markets.
A value proposition can apply to an entire organization, parts thereof, customer accounts, or products and services. Creating a value proposition is a part of the overall business strategy of a company. Kaplan and Norton note: Strategy is based on a differentiated customer value proposition.
Geoffrey Hoyt Moore (February 28, 1914 – March 9, 2000), whom The Wall Street Journal called "the father of leading indicators", [1] spent several decades working on business cycles at the National Bureau of Economic Research, [2] where he helped build on the work of his mentors, Wesley Clair Mitchell and Arthur F. Burns.
The business model canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.
Gov. Wes Moore finally got his Bronze Star, 18 years after his service in Afghanistan that got him nominated for the medal -- and after several years of political headaches over reports that ...
She shakes her head. “It was about surrendering. I had to let go of any parts of me that value perfection.” How is that process going, I ask. “It’s ongoing,” she laughs, softly. “But I ...
In his book Crossing the Chasm, Geoffrey Moore proposes a variation of the original lifecycle. He suggests that for discontinuous innovations, which may result in a Foster disruption based on an s-curve , [ 3 ] there is a gap or chasm between the first two adopter groups (innovators/early adopters), and the vertical markets.