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  2. International English Language Testing System - Wikipedia

    en.wikipedia.org/wiki/International_English...

    International English Language Testing System (IELTS / ˈ aɪ. ɛ l t s /) [6] is an international standardized test of English language proficiency for non-native English language speakers. It is jointly managed by the British Council, IDP and Cambridge English, [6] and was established in 1989. IELTS is one of the major English-language tests ...

  3. Copywriting - Wikipedia

    en.wikipedia.org/wiki/Copywriting

    Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services. [ 1 ] The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.

  4. List of proofreader's marks - Wikipedia

    en.wikipedia.org/wiki/List_of_proofreader's_marks

    Insert question mark: sp: Spell out: Used to indicate that an abbreviation should be spelled out, such as in its first use stet: Let it stand: Indicates that proofreading marks should be ignored and the copy unchanged tr: transpose: Transpose the two words selected wf: Wrong font: Put text in correct font ww [3] Wrong word: Wrong word used (e.g ...

  5. Copy editing - Wikipedia

    en.wikipedia.org/wiki/Copy_editing

    Example of non-professional copy editing in progress [1]. Copy editing (also known as copyediting and manuscript editing) is the process of revising written material ("copy") to improve quality and readability, as well as ensuring that a text is free of errors in grammar, style, and accuracy.

  6. Five Ws - Wikipedia

    en.wikipedia.org/wiki/Five_Ws

    In the United Kingdom (excluding Scotland), the Five Ws are used in Key Stage 2 and Key Stage 3 lessons (ages 7–14). [6] In data analytics, the Five Ws are used in the first stage of the BADIR to identify the business problem and its context in an analytics request.

  7. Copy testing - Wikipedia

    en.wikipedia.org/wiki/Copy_testing

    Copy testing is a specialized field of marketing research, that determines an advertisement's effectiveness based on consumer responses, feedback, and behavior.Also known as pre-testing, it might address all media channels including television, print, radio, outdoor signage, internet, and social media.

  8. Copy (publishing) - Wikipedia

    en.wikipedia.org/wiki/Copy_(publishing)

    Copywriting – Writing text for the purpose of advertising or marketing; Copy editing – Improving the formatting, style, and accuracy of text; Hard copy – Paper or other physical form of information; Publishing – Production and distribution of media

  9. Situation, task, action, result - Wikipedia

    en.wikipedia.org/wiki/Situation,_task,_action...

    The situation, task, action, result (STAR) format is a technique [1] used by interviewers to gather all the relevant information about a specific capability that the job requires.

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