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DieHard is an American brand of automotive battery and parts owned by Advance Auto Parts and sold exclusively at Advance, Carquest and Sears stores. Advance bought the DieHard brand from Sears in December 2019. [1] The brand dates to 1967, having been developed by Globe-Union Battery for Sears.
MotoMaster has its own sub-brands to distinguish premium products such as "Eliminator", which distinguished premium products from their less expensive lines for items like automotive batteries, booster packs and battery charges. The 'Rough Rider' light truck tire sub-brand was replaced with 'Total Terrain' in recent years. 'Formula 1' was ...
Carquest Corporation is an American automotive parts distribution network that was sold and currently owned and operated by Advance Auto Parts via independent retailers associated with the network as "Carquest Auto Parts". As of October 4, 2014 Advance operated 5,305 stores, 109 Worldpac branches. Advance Auto Parts and Carquest Auto Parts ...
1975 Western Auto Garden Tiller. Western Auto was known for its private labelled Western Flyer Bicycle and Performance Radial GT tire brand. Other Western Auto private-labeled brands included Davis tires, Tough One batteries, TrueTone electronics, Citation appliances, Wizard tools, and Wizard typewriters — the latter as re-branded typewriters manufactured by Brother Industries of Nagoya, Japan.
On December 23, 2019, Advance Auto Parts announced its purchase of the DieHard battery brand from Sears in a $200 million, all-cash deal. [24] To promote the acquisition and availability of the brand at Advance and Carquest, the company hired Die Hard actor Bruce Willis to be part of a promotional film that was released during the 2020 holiday ...
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