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Skin color contrast has been identified as a feminine beauty standard observed across multiple cultures. [7] Women tend to have darker eyes and lips than men, especially relative to the rest of their facial features, and this attribute has been associated with female attractiveness and femininity, [7] yet it also decreases male attractiveness according to one study. [8]
Because masculine beauty standards are subjective, they change significantly based on location. A professor of anthropology at the University of Edinburgh, Alexander Edmonds, states that in Western Europe and other colonial societies (Australia, and North and South America), the legacies of slavery and colonialism have resulted in images of beautiful men being "very white."
African American beauty takes into consideration the intersectionality of African Americans and how this intersectionality has affected the representation of African Americans in media, which plays a significant role in communicating what society's beauty standards are. [11] [5]
The politics and economics of Indian beauty Pageants in India started as early as the 1940s, and the first Miss India was crowned in 1947, the year British colonialism ended.
According to Gory, South Korea has a very established ideal beauty standard that’s hard to deviate from. It’s all about “natural beauty,” and tattoos directly conflict with what Korean ...
A South Korean news anchor challenged her country's beauty norms by appearing on air with glasses. Lim Hyeon-ju used to wear contact lenses and false lashes every day after waking up at 2:40 a.m ...
Susan L. Bryant has written that the European beauty standard is "the notion that the more closely associated a person is with European features, the more attractive he or she is considered". [254] However, an actual study that sought to test this hypothesis found no evidence of a "Eurocentric beauty standard" for women.
Notably, South Korea has the 10th largest beauty market globally and is the third-largest cosmetics exporter. [28] In a society where beauty holds immense cultural and economic significance, members of the "Escape the Corset" Movement criticize and resist cosmetic procedures , demanding skincare or makeup rituals, and the adoption of trendy ...