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In sociology, the term rationalization was coined by Max Weber, a German sociologist, jurist, and economist. [1] Rationalization (or rationalisation) is the replacement of traditions, values, and emotions as motivators for behavior in society with concepts based on rationality and reason. [2]
II:76, 652 His prime example of instrumental action was the same as Weber's: widespread use of utilitarian means to satisfy individual ends. [6]: 51–5, 698 His prime example of value-rational action was institutionalised rituals found in all societies: culturally prescribed but eternally legitimate ends. [6]: 467, 675–9, 717 [7]
(1) instrumentally rational (zweckrational), that is, determined by expectations as to the behavior of objects in the environment and of other human beings; these expectations are used as "conditions" or "means" for the attainment of the actor's own rationally pursued and calculated ends; (2) value-rational (wertrational), that is, determined ...
An evolutionary psychology perspective suggests that many of the seeming contradictions and biases regarding rational choice can be explained as being rational in the context of maximizing biological fitness in the ancestral environment but not necessarily in the current one. Thus, when living at subsistence level where a reduction of resources ...
Social rationality is a form of bounded rationality applied to social contexts, where individuals make choices and predictions under uncertainty. [1] While game theory deals with well-defined situations, social rationality explicitly deals with situations in which not all alternatives, consequences, and event probabilities can be foreseen.
A person who possesses these forms of rationality to a sufficiently high degree may themselves be called rational. [1] In some cases, also non-mental results of rational processes may qualify as rational. For example, the arrangement of products in a supermarket can be rational if it is based on a rational plan. [6] [2]
Another example is a trader who would make a moderate and risky decision to trade their stock due to time pressure and imperfect information of the market at that time. In organisational context, a CEO cannot make fully rational decisions in an ad-hoc situation because their cognition was overwhelmed by a lot of information in that tense situation.
A rational agent or rational being is a person or entity that always aims to perform optimal actions based on given premises and information. A rational agent can be anything that makes decisions, typically a person , firm , machine , or software .