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Yoplait (/ ˈ j oʊ p l eɪ / YOH-play, French:) is the world's largest franchise brand of yogurt. It is fully owned by French dairy cooperative Sodiaal since 2021. [ 1 ]
Yop, created and marketed by Yoplait, is a semi-liquid yogurt sold in supermarkets and convenience stores in Belgium, [1] Canada, [2] France, [3] Ireland, [4] Switzerland, [5] the United Kingdom, [6] and occasionally in the Netherlands, Portugal, Spain and the United States. The Yoplait's Smoothie drink in Sweden and Norway is called Safari. [7]
At the end of 2010, Pineridge Group sold Liberté Natural Foods to the multinational yogurt producer Yoplait. [4] Liberté Natural Foods was subsequently renamed Liberté Inc. Yoplait is fully owned by French dairy cooperative Sodiaal after General Mills sold its controlling share back to Sodiaal, on 30 November 2021, which General Mills had ...
General Mills, Inc. is an American multinational manufacturer and marketer of branded processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company originally gained fame for being a large flour miller.
Go-Gurt is sold as "Yoplait Tubes" in Canada, as "Frubes" in the United Kingdom (previously as a sub-brand of Petit Filous), and was also sold in Japan as "グルト" ("Guruto"). The name was a play on words, as it evoked the sound of gulping a liquid and incorporated part of the Japanese transliteration of yogurt, ヨーグルト (Yo-Guruto).
In 1971, the Quebec-based Coopérative agricole de Granby (renamed Agropur in 1979) [4] obtained the Canadian licence to manufacture and market Yoplait products. [5] In 1993, Agropur's yogurt manufacturing and marketing operations were combined with those of Agrifoods, a federal cooperative owned by 2,500 dairy producers in Alberta, British Columbia and Saskatchewan, forming Ultima Foods.
Dairy Farmers produced the "Ski" yoghurt range (its main competitor being Yoplait) under licence from brand owner Nestlé, but after the company was acquired by National Foods (Kirin Holdings) in 2008, Fonterra purchased the "Ski" brand (still under licence from Nestlé), with the brand name changing to "Nestlé Ski" in 2012.
General Mills is selling its European Yoplait business in exchange for full control of the same brand in Canada, a move that concentrates the company's yogurt enterprise in North America. The ...