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Mossimo was founded in 1986 by Mossimo Giannulli on Balboa Island in Newport Beach, California. Giannulli dropped out of the University of Southern California in 1987, to create his Mossimo streetwear line, with a $100,000 loan from his father. [1] At the close of his company's first fiscal year, Giannulli had $1 million in profits. [2]
There are multiple size types, designed to fit somewhat different body shapes. Variations include the height of the person's torso (known as back length), whether the bust, waist, and hips are straighter (characteristic of teenagers) or curvier (like many adult women), and whether the bust is higher or lower (characteristic of younger and older women, respectively).
Vanity sizing, or size inflation, is the phenomenon of ready-to-wear clothing of the same nominal size becoming bigger in physical size over time. [ 1 ] [ 2 ] [ 3 ] This has been documented primarily in the United States and the United Kingdom . [ 4 ]
Mossimo expanded the line in 1991 to include sweatshirts, knits, and sweaters. [5] By 1995, the collection included women's clothing and men's tailored suits. [citation needed] After eight years in business, Mossimo, Inc. had grown into a multimillion-dollar lifestyle sportswear and accessories company. [citation needed]
There is no mandatory clothing size or labeling standard in the US, though a series of voluntary standards have been in place since the 1930s. The US government, however, did attempt to establish a system for women's clothing in 1958 when the National Bureau of Standards published Body Measurements for the Sizing of Women's Patterns and Apparel ...
Brassière band size is measured below the breasts, not at the bust. A woman with measurements of 36A–27–38 will have a different presentation than a woman with measurements of 34C–27–38. These women have ribcage circumferences differing by 2 inches, but when breast tissue is included the measurements are the same at 38 inches.
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