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Following Quebral's definition of Development communication "the art and science of human communication applied to speedy transformation of a country and the mass of its people from poverty to dynamic state of economic growth that makes possible greater social equality and the larger fulfillment of human potential", Flor and Ongkiko explained ...
The business terms push and pull originated in the logistic and supply chain management, [1] but are also widely used in marketing. Social pull marketing is the adaptation of the traditional push–pull strategy marketing concepts to social media websites. It utilizes the traditional "pull" concept for a new way of social media marketing. [2]
Push technology, also known as server Push, refers to a communication method, where the communication is initiated by a server rather than a client. This approach is different from the " pull " method where the communication is initiated by a client.
Push-Pull-Thinking can be understood by the application of how new technology is created. When new demand for a product is the driving factor behind its creation then it is the "pulled" method, while when a new technology enters the market with new possibilities for application or innovation then it is the "push method."
Communication tactics to aid in these social changes are frequently reliant on communal governance, policy, and economic prosperity, as change becomes more difficult without this infrastructure. [21] An essential marker and contributor to social change is the economic prosperity of a country.
Social gravity has been used to describe marketing campaigns focused on forming partnerships and engaging consumers. [2] The term was coined by the Harvard Business Review to describe companies that build brand identity that "pull customers into their orbit". [3]
[61] Pull motivation can be seen as the desire to achieve a goal so badly that it seems that the goal is pulling us toward it. That is why pull motivation is stronger than push motivation. It is easier to be drawn to something rather than to push yourself for something you desire. It can also be an alternative force when compared to negative force.
Communication theories vary substantially in their epistemology, and articulating this philosophical commitment is part of the theorizing process. [1] Although the various epistemic positions used in communication theories can vary, one categorization scheme distinguishes among interpretive empirical, metric empirical or post-positivist, rhetorical, and critical epistemologies. [13]