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The original Vans skateboard logo was designed in Costa Mesa, California, in the 1970s by Mark Van Doren, son of then-President and co-owner James Van Doren, at age 13; Mark's design was a stencil, allowing the logo to be spray-painted onto his skateboards. The design was incorporated into the heel tab on Style 95, an early Vans skateboard shoe.
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Vans Half Cab was Steve Caballero's second signature shoe offered from Vans. This shoe came out 3 years after the Caballero. The new generation of skateboarders had been cutting the original Caballero into a mid top to help them perform more technical street flip tricks. Steve Caballero noticed this and Vans decided to offer a mid top version ...
This page was last edited on 4 June 2007, at 15:57 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may apply ...
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Yet Van Doren did the opposite and opened more stores, hoping that selling more shoes would decrease the cost needed to produce each pair. This plan was a success, and Vans had about 70 stores in California by the end of the 1970s. [3] Van Doren ran the company until 1976, when his brother James took over.
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