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A swipe file is a collection of tested and proven advertising and sales letters. Keeping a swipe file is a common practice used by advertising copywriters and creative directors as a reference of ideas for projects. [1] Authors and publishers can benefit from creating a swipe file of best-selling titles to give them ideas for their own titles.
Born in Washington, D.C., she earned a degree from Goucher College before joining Macy's as a divisional advertising copywriter in 1926. [1] During the 1930s, she was reputed to be the world's highest-paid female advertising copywriter. [2] She was published in The New Yorker, the New York Herald Tribune, and several well-known women's ...
David John Abbott (11 October 1938 – 17 May 2014 [1] [2]) was a British advertising executive who founded Abbott Mead Vickers BBDO.He was one of the most celebrated advertising executives in the world, and regarded as the greatest copywriter of his generation. [3]
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing.Copywriting is aimed at selling products or services. [1] The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
In publishing, advertising and related fields, copy is written material, in contrast to photographs or other elements of layout, in books, magazines, newspapers and advertising. In advertising, the term "copy" means the output of copywriters , who are employed to write material which encourages consumers to buy goods or services.
Lillian Eichler Watson (1901/1902 – June 25, 1979) was an American advertising copywriter and author of bestselling books of etiquette.Her first Book of Etiquette, published in 1921 and for which she created the advertising campaign Again She Orders..."A Chicken Salad, Please", was an immediate bestseller and was followed by several updated volumes and numerous other books.
Upon his return, he took a job as a copywriter at Bloomingdale's. He was on the editorial staff of Esquire magazine when he took a position at BBDO in 1950. The subscription solicitation letter began: On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two ...
E. N. J. Carter (the pen name for Earl Carter) was an American novelist and advertising copywriter. Carter was born at St. Vincent's Hospital in Greenwich Village. He was awarded the Outstanding Civilian Service Medal in 2003 by the U.S. Army for creating the slogan, “Be All You Can Be.” The award read in part, “Your slogan and creative ...
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