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There is no mandatory clothing size or labeling standard in the US, though a series of voluntary standards have been in place since the 1930s. The US government, however, did attempt to establish a system for women's clothing in 1958 when the National Bureau of Standards published Body Measurements for the Sizing of Women's Patterns and Apparel ...
The joint European standard for size labelling of clothes, formally known as the EN 13402 Size designation of clothes, is a European standard for labelling clothes sizes. The standard is based on body dimensions measured in centimetres , and as such, and its aim is to make it easier for people to find clothes in sizes that fit them.
There are multiple size types, designed to fit somewhat different body shapes. Variations include the height of the person's torso (known as back length), whether the bust, waist, and hips are straighter (characteristic of teenagers) or curvier (like many adult women), and whether the bust is higher or lower (characteristic of younger and older women, respectively).
Mary Duffy's Big Beauties was the first model agency to work with hundreds of new plus-size clothing lines and advertisers. For two decades, this plus-size category produced the largest per annum percentage increases in ready-to-wear retailing. Max Mara started Marina Rinaldi, one of the first high-end clothing lines, for plus-size women in ...
Vanity sizing, or size inflation, is the phenomenon of ready-to-wear clothing of the same nominal size becoming bigger in physical size over time. [ 1 ] [ 2 ] [ 3 ] This has been documented primarily in the United States and the United Kingdom . [ 4 ]
ASOS plc (/ ˈ eɪ s ɒ s / AY-soss) [4] is a British online fast-fashion and cosmetic retailer. The company was founded in 2000 in London, primarily aimed at young adults. [5] The website sells over 850 brands as well as its own range of clothing and accessories, and ships to all 196 countries from fulfilment centres in the United Kingdom, the United States, and Europe.
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