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A flyer (or flier) is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail. Today, flyers range from inexpensively photocopied leaflets to expensive, glossy, full-color circulars. Flyers in a digital format can be shared on the ...
In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service.Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools.
The front-end of the web-to-print process is similar to desktop publishing (DTP) in that individuals or graphic designers use desktop publishing software to create pre-defined templates. These templates are then posted online for later customization by end-users and automated production by a print house or commercial printer.
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