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Max Azria (January 1, 1949 – May 6, 2019) was a French-American fashion designer who founded the contemporary women's clothing brand BCBG MAX AZRIA. He was also the designer, chairman, and CEO of the BCBG Max Azria Group, [ 1 ] a global fashion house which encompassed over 20 brands. [ 2 ]
When BCBG Max Azria acquired Léger's brand in the late 1990s, the bandage dress reached a wider audience. [2] After BCBG Max Azria released a capsule collection of the Hervé Léger dress in 2007, [3] bandage dresses enjoyed a period of red carpet ubiquity lasting through the early 2010s. [6]
The original photograph of the dress. The dress was a 2015 online viral phenomenon centred on a photograph of a dress. Viewers disagreed on whether the dress was blue and black, or white and gold. The phenomenon revealed differences in human colour perception and became the subject of scientific investigations into neuroscience and vision science.
Azria joined BCBG Max Azria Group in 1991 after a mutual friend referred her to the company's founder, and her future husband, Max Azria. [5] As chief creative officer, Azria led the company's design team and oversaw marketing and merchandising for the group's more than 20 labels, which included the core brand BCBG Max Azria and the high fashion labels BCBG Max Azria Runway, Hervé Léger and ...
A cocktail dress is a dress suitable at semi-formal occasions, sometimes called cocktail parties, usually in the late afternoon, and usually with accessories. After World War I , the idea of the "working woman" became popular.
In September 1998, Hervé Léger was acquired by the BCBG Max Azria Group from the Seagram's Group. This was the first-ever acquisition of a French couturier by an American designer, though Azria is Tunisian [31] and grew up in France. Ohana & Co., a boutique investment bank, advised Seagram's on the sale.
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