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Today, Fierce is the signature scent of the Abercrombie & Fitch brand. [1] Abercrombie & Fitch has sold over US$200 million of Fierce since 2002. [1] A&F predict sales of Fierce to be at US$90 million for fiscal 2009. [2] Originally packaged in red, the cologne in now encased in a gray box. Fierce is a Woody Aromatic fragrance for men.
The company has carried men's fragrances Fierce, Colden, and has re-branded the original cologne Woods (Christmas Floorset 2010). Women's fragrances have included 8, Perfume 41, Wakely, and Perfume #1. Fierce and 8 are the most heavily marketed fragrances, as they are the signature scents of the brand overall. [44]
Fierce: Abercrombie & Fitch: Christophe Laudamiel, Carlos Benaim: 2002 Gloria: Cacharel: 2002 Lacoste Pour Homme: Lacoste: 2002 M7: Yves Saint Laurent: Alberto Morillas, Jacques Cavallier: 2002 Sui Love: Anna Sui: Jean-Louis Grauby/WellaAG [45] 2003 Dolly Girl: Anna Sui: Benoist Lapouza/Wella AG/Procter & Gamble 2003 100% Love: S-Perfume Sophia ...
Overpriced mallrat retailer Abercrombie & Fitch (ANF) and overexposed R&B songstress Beyonce may be heading to court in a trademark dispute over perfume. A&F filed a complaint in the U.S. District ...
The history of Abercrombie & Fitch began in the 19th century and extends into the 21st century. Key figures who changed and influenced the course of Abercrombie & Fitch 's history include co-founders David T. Abercrombie and Ezra Fitch , Limited Brands and Michael Jeffries , the former chairman and CEO.
White Hot: The Rise & Fall of Abercrombie & Fitch details the store's success and controversies, including its racist and exclusionary practices. The documentary focuses on the rise in popularity of the brand after the arrival of CEO Mike Jeffries in 1992, and his practices which led to a 2003 class-action suit which alleged racial discrimination in the stores’ hiring policies. [7]
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