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Fear appeal is a term used in psychology, sociology and marketing.It generally describes a strategy for motivating people to take a particular action, endorse a particular policy, or buy a particular product, by arousing fear.
Witte's motivations for designing an updated fear appeal model was due to the declining role of fear in fear appeals. While initially, fear was the pinnacle of theoretical fear appeal literature, it was starting to be considered as a control variable in subsequent models. A lack of precision in the Parallel Process Model and empirical ...
While Richard Lazarus came up with many of the fundamental ideas used in the protection motivation theory, Rogers was the first to apply the terminology when discussing fear appeals. In modern times, the protection motivation theory is mainly used when discussing health issues and how people react when diagnosed with health related illnesses.
Appeals to authority cite prominent figures to support a position, idea, argument, or course of action. Appeal to fear Appeals to fear seek to build support by instilling anxieties and panic in the general population, for example, Joseph Goebbels exploited Theodore Kaufman's Germany Must Perish! to claim that the Allies sought the extermination ...
This kind of appeal to emotion is irrelevant to or distracting from the facts of the argument (a so-called "red herring") and encompasses several logical fallacies, including appeal to consequences, appeal to fear, appeal to flattery, appeal to pity, appeal to ridicule, appeal to spite, and wishful thinking.
Mild fear appeals lead to more attitude change than strong fear appeals. Propagandists had often used fear appeals. Hoveland's evidence about the effect of such appeals suggested that a source should be cautious in using fear appeals, because strong fear messages may interfere with the intended persuasion attempt.
Fear is one of the most studied emotional appeals in communication and social influence research. Important consequences of fear appeals and other emotional appeals include the possibility of reactance which may lead to either message rejections or source rejection and the absence of attitude change.
Fear appeals are a type of advertising that specifically uses methods of creating anxiety in the consumer which results in the consumer wanting to cure this fear by purchasing the product. In a study by Averbeck, Jones, and Robertson (2011), researchers look at how prior knowledge influences one's response to fear appeals.