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Net promoter score. Net promoter score ( NPS) is a market research metric that is based on a single survey question asking respondents to rate the likelihood that they would recommend a company, product, or a service to a friend or colleague. [ 1] The NPS is a proprietary instrument developed by Fred Reichheld, who owns the registered NPS ...
Fred Reichheld. Born. 1952. Frederick F. Reichheld (born 1952, Cleveland, US) is an American New York Times best-selling author, speaker and business strategist. He is best known for his research and writing on the loyalty business model and loyalty marketing. He is the creator of the Net Promoter System of management (NPS).
Eventually, the lactase will digest all of the lactose, until there is none to bind to the repressor. The repressor will then bind to the operator, stopping the manufacture of lactase. In genetics, a promoter is a sequence of DNA to which proteins bind to initiate transcription of a single RNA transcript from the DNA downstream of the promoter.
Perhaps the best known measure of willingness to recommend is the Net Promoter Score (NPS) first introduced by Fred Reichheld. No willingness to recommend methodology has been independently audited by the Marketing Accountability Standards Board (MASB) according to MMAP (Marketing Metric Audit Protocol).
The Net Promoter Score (NPS) is also used to measure customer satisfaction. On a scale of 0 to 10, this score measures the willingness of customers to recommend a company to others. Despite many points of criticism from a scientific point of view, the NPS is widely used in practice. [33]
Advocacy Index. The Advocacy Index is a customer survey technique developed by VIRTUATel Ltd that is conducted over the telephone. [1] The technique measures customer loyalty using a 3-point scale and is based on the Net Promoter Score (NPS) methodology developed by Fred Reichheld. [2]
Contents. hide. (Top) Mentioning criticism in the intro. Major update. the current article reads like promotional material. Talk:Net promoter score. Marketing & Advertising Start‑classLow‑importance. This article is within the scope of WikiProject Marketing & Advertising, a collaborative effort to improve the coverage of Marketing on Wikipedia.
4 Net Promoter Score research. 1 comment. 5 Advert. 9 comments. 6 UPDATE on Net Promoter research. 2 comments. 7 Keiningham et al 2007 The Value... 1 comment. 8 ...
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