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  2. Covert hypnosis - Wikipedia

    en.wikipedia.org/wiki/Covert_hypnosis

    It is also known as conversational hypnosis or sleight of mouth. [ 1 ] (although both Conversational Hypnosis and Slight of Mouth can also be done overtly). It is a term largely used by proponents of neuro-linguistic programming (NLP), a pseudoscientific approach to communication and interaction.

  3. Doubt - Wikipedia

    en.wikipedia.org/wiki/Doubt

    Doubt is a mental state in which the mind remains suspended between two or more contradictory propositions, and is uncertain about them. [1] [better source needed] Doubt on an emotional level is indecision between belief and disbelief.

  4. Word of mouth - Wikipedia

    en.wikipedia.org/wiki/Word_of_mouth

    Word of mouth is the passing of information from person to person using oral communication, which could be as simple as telling someone the time of day. [1] Storytelling is a common form of word-of-mouth communication where one person tells others a story about a real event or something made up.

  5. Inoculation theory - Wikipedia

    en.wikipedia.org/wiki/Inoculation_theory

    Inoculation is a theory that explains how attitudes and beliefs can be made more resistant to future challenges. For an inoculation message to be successful, the recipient experiences threat (a recognition that a held attitude or belief is vulnerable to change) and is exposed to and/or engages in refutational processes (preemptive refutation, that is, defenses against potential counterarguments).

  6. Word-of-mouth marketing - Wikipedia

    en.wikipedia.org/wiki/Word-of-mouth_marketing

    Word-of-mouth marketing (WOMM, WOM marketing, also called word-of-mouth advertising) is the communication between consumers about a product, service, or company in which the sources are considered independent of direct commercial influence that has been actively influenced or encouraged as a marketing effort (e.g. 'seeding' a message in a network rewarding regular consumers to engage in WOM ...

  7. Counterfactual thinking - Wikipedia

    en.wikipedia.org/wiki/Counterfactual_thinking

    Counterfactual thinking is a concept in psychology that involves the human tendency to create possible alternatives to life events that have already occurred; something that is contrary to what actually happened.

  8. Tip of the tongue - Wikipedia

    en.wikipedia.org/wiki/Tip_of_the_tongue

    William James was the first psychologist to describe the tip of the tongue phenomenon, although he did not label it as such. The term "tip of the tongue" is borrowed from colloquial usage, [2] and possibly a calque from the French phrase avoir le mot sur le bout de la langue ("having the word on the tip of the tongue").

  9. Suspicion (emotion) - Wikipedia

    en.wikipedia.org/wiki/Suspicion_(emotion)

    "The Visit of Plague in Milan" (F. Jenewein, 1899), a painting of a man stoned on suspicion of spreading the plague. Suspicion is a cognition of mistrust in which a person doubts the honesty of another person or believes another person to be guilty of some type of wrongdoing or crime, but without sure proof.