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  2. Vertical integration - Wikipedia

    en.wikipedia.org/wiki/Vertical_integration

    Vertical integration is the degree to which a firm owns its upstream suppliers and its downstream buyers. The differences depend on where the firm is placed in the order of the supply chain. There are three varieties of vertical integration: backward (upstream) vertical integration, forward (downstream) vertical integration, and balanced (both ...

  3. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  4. Strategic thinking - Wikipedia

    en.wikipedia.org/wiki/Strategic_thinking

    There is a generally accepted definition for strategic thinking, a common agreement as to its role or importance, and a standardised list of key competencies of strategic thinkers. [7] There is also a consensus on whether strategic thinking is an uncommon ideal or a common and observable property of strategy.

  5. Supply chain management - Wikipedia

    en.wikipedia.org/wiki/Supply_chain_management

    [15] [16] [17] A supply chain, as opposed to supply chain management, is a set of firms who move materials "forward", [18] or a set of organizations, directly linked by one or more upstream and downstream flows of products, services, finances, or information from a source to a customer. Supply chain management is the management of such a chain.

  6. Market orientation - Wikipedia

    en.wikipedia.org/wiki/Market_orientation

    Kohli and Jaworski consider market orientation as the implementation of the marketing concept, whereas Carver and Slater consider it to be an organizational culture. According to the former authors, the marketing concept is a business philosophy, whereas the term market orientation refers to the actual implementation of the marketing concept.

  7. Business-to-business - Wikipedia

    en.wikipedia.org/wiki/Business-to-business

    It can be divided into two directions: upstream and downstream. Producers or commercial retailers can have a supply relationship with upstream suppliers, including manufacturers, and form a sales relationship. [6] As an example, Dell works with upstream suppliers of integrated circuit microchips and computer printed circuit boards (PCBs).

  8. Operations management - Wikipedia

    en.wikipedia.org/wiki/Operations_management

    The downstream station moves the kanban to the upstream station and starts producing the part at the downstream station; The upstream operator takes the most urgent kanban from his list (compare to queue discipline from queue theory) and produces it and attach its respective kanban; The two-card kanban procedure differs a bit:

  9. Business process - Wikipedia

    en.wikipedia.org/wiki/Business_process

    A business process, business method, or business function is a collection of related, structured activities or tasks performed by people or equipment in which a specific sequence produces a service or product (that serves a particular business goal) for a particular customer or customers.

  1. Related searches downstream vs upstream thinking meaning in marketing strategy definition

    upstream salesvertical integration vs upstream