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Mossy Oak is brand of an outdoor clothing and equipment overseen by Haas Outdoors, Inc. founded by Toxey Haas in 1986 in West Point, Mississippi. History
The company was started in 1952 by Asher "Dick" Kelty (September 13, 1919 – January 12, 2004), who was one of the first gear designers to produce and market an external-frame backpack designed specifically for civilian use. [1] He is considered to be the inventor of the aluminum-framed backpack. [2]
Kids this age quickly outgrow their childhood style (if they haven’t already), and the simplicity of the JanSport backpack allows for them to express their ever-changing interests in ways that ...
JanSport is an American brand of backpacks and collegiate apparel, now owned by VF Corporation, one of the world's largest apparel companies. [1] JanSport is the world's largest backpack maker. Nearly half of all small backpacks sold in the United States are produced by JanSport and its sister brand The North Face, also owned by VF Corporation. [2]
In 1986, Haas founded Haas Outdoors, Inc and introduced the Mossy Oak brand of outdoor clothing using the "Bottomland" pattern he designed. [4] The first Mossy Oak clothing was sewn by Haas' mother in his childhood home. [5] Haas and his friend Chris Hawley co-founded Mossy Oak's real estate company Mossy Oak Properties in 1999. [6]
He transformed the company's retail product line into a consumer brand and launched the first line-up of bags and packs at a sportswear trade fair in Chicago in 1977. Norman Jacobs joined the company in 1980 and, with partner Mark Goldman, claimed a market-leading share of the U.S. college market on the East Coast throughout most of the 1980s ...
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