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Mimecast Limited is an [6] [7] American–British, UK-domiciled company with subsidiaries in other jurisdictions, specializing in cloud-based email management for Google Workspace, Microsoft Exchange and Microsoft Office 365, [8] including security, archiving, and continuity services to protect business mail.
Because the number of units can vary from day to day, the average number of units must be calculated or estimated for a given month to obtain the most accurate possible ARPU figure for that month. [3] Also related is the ARPPU (Average Revenue Per Paying User), which is calculated by dividing up the revenue amongst the users who paid anything ...
Cost per impression, along with pay-per-click (PPC) and cost per order, is used to assess the cost-effectiveness and profitability of online advertising. [1] Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership, listenership, or readership.
Trailing twelve months (TTM) is a measurement of a company's financial performance (income and expenses) used in finance. It is measured by using the income statements from a company's reports (such as interim, quarterly or annual reports), to calculate the income for the twelve-month period immediately prior to the date of the report.
Purchase costs include the cost of searching for a product, gathering information about it and transporting it, collectively also referred to as transaction costs. [6] The initial purchase of a product has the highest search and information costs. The consumer might also perceive additional risks in comparison to purchasing familiar products:
The service, $11.99 per month if you subscribe from a computer and $14.99 if you subscribe in the app, was rolled out to Australia and New Zealand with plans to take it global.
Customer acquisition cost (CAC) is the cost of winning a customer to purchase a product or service. As an important unit economic, customer acquisition costs are often related to customer lifetime value (CLV or LTV). [1] With CAC, any company can gauge how much they’re spending on acquiring each customer.
This metric is commonly assessed per month as monthly active users (MAU), [3] per week as weekly active users (WAU), [4] per day as daily active users (DAU) [5] and peak concurrent users (PCU). [ 6 ] Commercial usage
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