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  2. Risk aversion - Wikipedia

    en.wikipedia.org/wiki/Risk_aversion

    A person is said to be: risk averse (or risk avoiding) - if they would accept a certain payment (certainty equivalent) of less than $50 (for example, $40), rather than taking the gamble and possibly receiving nothing. risk neutral – if they are indifferent between the bet and a certain $50 payment.

  3. Risk aversion (psychology) - Wikipedia

    en.wikipedia.org/wiki/Risk_aversion_(psychology)

    Most theoretical analyses of risky choices depict each option as a gamble that can yield various outcomes with different probabilities. [2] Widely accepted risk-aversion theories, including Expected Utility Theory (EUT) and Prospect Theory (PT), arrive at risk aversion only indirectly, as a side effect of how outcomes are valued or how probabilities are judged. [3]

  4. List of cognitive biases - Wikipedia

    en.wikipedia.org/wiki/List_of_cognitive_biases

    Groupshift, the tendency for decisions to be more risk-seeking or risk-averse than the group as a whole, if the group is already biased in that direction Social desirability bias , the tendency to over-report socially desirable characteristics or behaviours in oneself and under-report socially undesirable characteristics or behaviours. [ 138 ]

  5. 3 Small Business Ideas for Risk-Averse Entrepreneurs - AOL

    www.aol.com/3-small-business-ideas-risk...

    However, picking a low-cost business and creating a plan for its success can help even the most risk-averse entrepreneur. Alert: highest cash back card we've seen now has 0% intro APR until 2025

  6. Why The Rest of Us Should Be Paying Attention to What Risk ...

    www.aol.com/risk-averse-investors-buy-note...

    A risk-averse investor is someone who prefers to emphasize security over potential gains. Their portfolio is built to preserve capital and prevent losses first and pursue growth second.

  7. Uncertainty effect - Wikipedia

    en.wikipedia.org/wiki/Uncertainty_effect

    The uncertainty effect, also known as direct risk aversion, is a phenomenon from economics and psychology which suggests that individuals may be prone to expressing such an extreme distaste for risk that they ascribe a lower value to a risky prospect (e.g., a lottery for which outcomes and their corresponding probabilities are known) than its worst possible realization.

  8. How one man sold risk-averse Volkswagen on an unproven idea ...

    www.aol.com/finance/one-man-sold-risk-averse...

    The 57-year old native Brit managed to convince the generally risk-averse top brass at Volkswagen that the group’s already unwieldy stable of around a dozen different car, truck and motorcycle ...

  9. Prospect theory - Wikipedia

    en.wikipedia.org/wiki/Prospect_theory

    The first item in each quadrant shows an example prospect (e.g. 95% chance to win $10,000 is high probability and a gain). The second item in the quadrant shows the focal emotion that the prospect is likely to evoke. The third item indicates how most people would behave given each of the prospects (either Risk Averse or Risk Seeking).