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  2. Marketing mix modeling - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix_modeling

    Marketing Mix Modeling ( MMM) is used to estimate the impact of various marketing tactics ( marketing mix) on sales, which can then be used to forecast the impact of future sets of tactics. MMMs use statistical models, such as multivariate regressions, and use sales and marketing time series data. They are often used to optimize advertising mix ...

  3. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    Marketing mix. The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These variables are often grouped into four key components, often referred to as the "Four Ps of Marketing." These four P's are :

  4. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    v. t. e. Customer relationship management ( CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. [1] CRM systems compile data from a range of different communication channels, including a company's website, telephone (which ...

  5. Consumer complaint - Wikipedia

    en.wikipedia.org/wiki/Consumer_complaint

    The Complaint tablet to Ea-nāṣir may be the oldest known written customer complaint. A consumer complaint or customer complaint is "an expression of dissatisfaction on a consumer's behalf to a responsible party" (London, 1980). It can also be described in a positive sense as a report from a consumer providing documentation about a problem ...

  6. List of Google April Fools' Day jokes - Wikipedia

    en.wikipedia.org/wiki/SnoopaVision

    Google Docs Motion; Google Docs Motion. Using Gmail Motion's technology, Google has promoted the BETA version of Google Docs Motion which "will introduce a new way to collaborate – using your body" in their Documents, Spreadsheets, Presentations, Drawings, and Document List tools. Autocompleter Job

  7. Market requirements document - Wikipedia

    en.wikipedia.org/wiki/Market_requirements_document

    Promotional content. Promotional media. Research. v. t. e. A market requirements document (MRD) in project management and systems engineering, is a document that expresses the customer's wants and needs for the product or service. [1] [2] It is typically written as a part of product marketing or product management. The document should explain:

  8. Situation analysis - Wikipedia

    en.wikipedia.org/wiki/Situation_analysis

    In marketing. In marketing, a marketing plan is created to guide businesses on how to communicate the benefits of their products to the needs of potential customer. The situation analysis is the second step in the marketing plan and is a critical step in establishing a long term relationship with customers. The parts of a marketing plan are:

  9. Ask Andy: How much should startup founders pay themselves? - AOL

    www.aol.com/finance/ask-andy-much-startup...

    Without pulling from one specifically, here’s my rough sense of where a founding CEO could consider being at each stage in terms of annual salary: $60,000: bootstrapping or friends & family ...