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The gap started closing in the middle of last year, following a Bud Light boycott sparked by a one-off sponsored Instagram post featuring transgender influencer Dylan Mulvaney. Beyond the customer ...
In response to plummeting Bud Light sales in the last week of April, parent company Anheuser-Busch InBev is reportedly offering every wholesaler employee a free case of beer.. The gesture, first ...
In the week ending April 8, 2023, Bud Light had reportedly experienced an 11% drop in sales, and a 21% drop in the week ending April 15, 2023. [10] As of May 1, 2023, Bud Light "off-premise sales" had dropped 26% since the start of the boycott. [10]
Anheuser-Busch InBev's Bud Light sales tanked 26.5% for the week ending August 5, per new Nielsen data. That's a faster pace than the week-on-week drop of 25.9% for the period ending June 17.
Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago.
The new Bud Light ad features both men and women, much like the recent Super Bowl commercial. Now, the hope is to get back to the mission at hand: portraying Bud Light as a beer for many occasions.
The category — which includes Bud Light, Miller Lite, and Coors Light — has seen sales drop 6% year to date. Volume is off by 8% as consumers continue to shift to spirits , hard seltzers, and ...
Bud Light’s further decline shows that a boycott over the brand that started in April 2023 over a one-off sponsored Instagram post featuring transgender influencer Dylan Mulvaney has caused ...
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