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The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]
IKEA (/ aɪ ˈ k iː ə / eye-KEE-ə, Swedish:), is a multinational conglomerate founded in Sweden [6] [7] that designs and sells ready-to-assemble furniture, kitchen appliances, decoration, home accessories, and various other goods and home services.
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IKEA also sells similar products with the same FRAKTA name such as a smaller 10-gallon bag which can also hold up to 55 lbs [5] and a cooler bag designed for keeping food cold. [6] IKEA Singapore has introduced a padded version of its iconic Frakta carrier bag, called Resten, which doubles as a pillow for convenience while traveling. This multi ...
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