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Established in 2009 by Forrest Li, Sea was initially founded as Garena, a game development and publishing company known for its Free Fire title. The company rebranded itself under the present-day Sea brand in May 2017 after securing funding worth US$550 million, although the Garena brand was retained for its digital entertainment arm.
The connectivity between Free Fire and Free Fire Max is facilitated by Garena’s proprietary technology, Firelink, which ensures full interoperability between both game versions. [ 33 ] By 2023, Sea reported it had stabilized the Garena's business performance and maintained steady demand for Free Fire , which achieved a peak of over 100 ...
Free Fire Max is an enhanced version of Free Fire that was released in 2021. [ 68 ] [ 69 ] It features improved High-Definition graphics , sound effects , and a 360-degree rotatable lobby. Players can use the same account to play both Free Fire Max and Free Fire , and in-game purchases, costumes, and items are synced between the two games. [ 70 ]
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